Thursday, March 19, 2009

FREE e-card sites! Daddy’s Idea This Time!


Tell us a little about you . . .

I live in the suburbs of New York City with my wife and our six children, ages 3 to 13.  I've always wanted my own business, and finally I decided that the time was right and I should go for it.  So I did.

What is your business and where can we find it?

My original e-card site was and you can still find it at  Our newest e-card site is  You can find it at .   These sites are unlike other e-cards sites in a few ways.

First, the difference between my two sites is that will appeal to families while will have certain features that will appeal to business and professional users.

On both sites, we don't have any annoying popup ads, and we also don't charge for our cards – they're totally free. 

You can customize most of our cards in a couple of ways. On many of them, you can change the greetings to say what you want. For example, “You're invited to our barbecue at 6” instead of “happy birthday.”   Also, our logos can be replaced with your own name, or your company logo, so you can put your own personal stamp on the cards. Or you can use them in your business. 

And last but most importantly, the quality of our cards is superb. We take a long time creating each of our cards, months, compared to just days for most other e-card company sites.  

Is it mom-owned, invented, created . . .?

It is DAD invented, created and owned.  I started working on this at home in my attic but as you can imagine, 6 kids became a challenge and I needed space for my artists.  A couple of years ago we moved into warehouse space with some interesting neighbors including artists, dance studios, technology start-ups and we even are just above the local chapter of Autism Speaks.  

A little about your entrepreneur journey so far?

What led me into this business was the frustration I had in using other card sites. The ads pop-up in your face every time you go to most of the sites and then you have to pay for the cards!  Then after all the hassle of getting to the cards, they really aren't worth it. I thought there had to be a better way – and the more I thought about it, the more I felt that I could do it better.  With six kids, you have to have a sense of humor, be flexible, be well-organized and be a creative problem-solver. I believe all of those skills are crucial to starting a company and being a good entrepreneur. Of course, the quality of our cards requires more than that.  It takes outstanding artistic ability, and I have been extremely fortunate to have found people to work with me who have that.

It has not all been smooth sailing since I started. There was so much I didn't know about an Internet business, and I had to educate myself online, by talking to other people, and of course, by making mistakes.  But I think the company is on the right path and gathering momentum now.

Where else can people find you?  (blog, facebook, twitter, etc.)

My first site has been talked about on many blogs that appreciate the quality of the cards and especially the fact that they are free.  My newest site, is just now being launched and we expect it will create quite a buzz when people see all of the convenience features we've built into it. I know there are many work-at-home-moms and moms that work outside of the home who will love in addition to using our site

Anything else you'd like to share? 

I think moms who have businesses will identify with this when I tell you that with six kids, I'm spending pretty much all of my time on and those who are just looking to send someone warm greetings from  In my non-working time I’m either at the playground, in the backyard, or bathing, feeding, dressing, transporting, changing diapers, helping with homework, etc. And at night when everyone is asleep I'm up reading the blogs.  I rely heavily on what hear from bloggers to try to make these cards the best on the web.  

1 comment:

Sara's Goodies said...

I just went to your sites, love the cards! But I have to ask, how do you make money from these? It looks like a lot of work goes into this free product. Is there a paid account option?